¿Qué método de publicidad puede involucrar ofertas en tiempo real?

Programmatic advertising involves automated bidding on ad impressions in real-time, often through real-time bidding (RTB) exchanges. This allows advertisers to bid on individual ad impressions as they become available, optimizing for specific audience segments and campaign goals. Direct advertising, on the other hand, involves negotiating ad placements directly with publishers, typically at a fixed price or rate, without real-time bidding. While direct advertising can be effective for guaranteed placements, it lacks the dynamic, real-time optimization capabilities of programmatic advertising.