¿Qué método publicitario negocia los precios y se basa en un CPM fijo sin subasta?

Direct advertising involves a direct negotiation between a publisher and an advertiser for ad space, often based on a fixed CPM (Cost Per Mille) without an auction. This provides guaranteed impressions and predictable pricing, which is beneficial for brand awareness campaigns or securing premium ad placements. Programmatic advertising, conversely, uses automated technology and real-time bidding (RTB) to buy and sell ad impressions through an auction-based system, allowing for dynamic pricing and highly targeted campaigns.