¿Qué métrica puedes usar para decidir si tu CPC máximo es demasiado bajo?

Weekly impressions are a key metric to determine if your maximum CPC is too low because they reflect how often your ads win auctions and are shown to users over a significant period. If weekly impressions are low or zero, it indicates your bid isn't competitive enough to outperform other advertisers in the Mercado Ads ecosystem, limiting your products' visibility despite available budget. Monitoring this metric helps identify when to increase CPC to improve auction participation and ensure your ad reaches its potential audience effectively. CTR measures engagement after an impression, not the ability to get impressions. Total impressions is a cumulative number, less indicative of current competitive issues than weekly trends. Lost impressions due to budget indicate budget constraints, not necessarily a low CPC.