¿Qué mide el índice de reconocimiento dentro de las estadísticas de marca?

Brand Reach in Brand Metrics measures the predictive audience size that recognizes your brand compared to your most similar competitors. This metric helps you understand your brand's visibility and awareness within its competitive landscape. It's not about the number of products appearing in search results (that relates to organic or sponsored visibility), nor is it about shoppers who searched but didn't show interest (that's more about conversion or engagement rates). It specifically focuses on the estimated audience that recognizes your brand, providing insight into your brand's overall presence and memorability relative to others in your category.