¿Qué modelo de precios permite a los anunciantes establecer un rango de precios para una sola impresión?

dCPM (dynamic CPM) allows advertisers to set a range of prices for a single impression, rather than a fixed price. This model optimizes bidding by dynamically adjusting the bid within the specified range based on the likelihood of conversion or other desired outcomes, maximizing efficiency and ROI. CPM (cost per mille/thousand) is a fixed price per thousand impressions, not a range. CPC (cost per click) is a pricing model where advertisers pay for each click on their ad, not for impressions.