¿Qué objetivo debes elegir para que tu campaña sea de Display Ads?

To set up a Display Ads campaign on Mercado Ads, the objective you should choose is "Attract visits to your page." This solution is specifically designed to drive high-quality traffic to a landing page, a Brand Store, or a personalized product listing. Unlike other objectives focused on direct conversion of a single item, Display Ads aims to broaden brand visibility and capture the interest of users in the consideration stage, using strategic banners to redirect them to an advertiser-controlled environment within the Mercado Libre ecosystem. By selecting this goal, the system optimizes ad delivery to maximize click volume and ensure the audience impacted is most likely to explore the full catalog or the brand's comprehensive offering, thereby strengthening brand positioning and recognition on the platform.