¿Qué objetivo se persigue al poner anuncios en la etapa de Awareness (Notoriedad)?

The primary goal of advertising in the Awareness stage is to increase brand recognition. This stage is at the top of the sales funnel, focusing on introducing the brand or product to a broad audience. Display Ads are effective here for generating massive visibility and mental positioning, ensuring the brand is remembered when consumers move further down the purchasing funnel. This differs from conversion-focused stages, which aim for immediate sales. While offering discounts and generating immediate conversions are important, they belong to later stages of the customer journey. Redirecting traffic to competitors is never a marketing objective.