¿Qué palabras clave pueden ofrecer una mayor cantidad de impresiones con un mayor volumen de búsqueda?

Category keywords, also known as broad or generic keywords, typically have a higher search volume because they represent general product types or services. This broader appeal leads to more impressions as they match a wider range of user queries. For example, "running shoes" is a category keyword that will generate more impressions than a specific brand name. Brand keywords, on the other hand, are specific to a company or product name (e.g., "Nike running shoes"). While they often have higher conversion rates due to clear user intent, their search volume and thus impression count are generally lower than category keywords, as they only capture searches from users already familiar with or specifically looking for that brand.