¿Qué paso es ob liga to rio para poder lanzar una campaña de video en Mercado Ads?

Adding the advertiser's domain and IAB category is mandatory because these technical details are essential for transparency, correct content classification, and compliance with digital advertising industry security standards. The domain validates brand legitimacy and enables external metric measurement. The IAB category ensures ads are distributed in appropriate contexts according to global programmatic advertising regulations. This guarantees the campaign is technically viable and aligns with the platform's segmentation and quality policies before activation. Defining physical location is not a universal requirement for video campaigns. Selecting an interstitial format is a campaign setting, not a prerequisite for launch. Manually accepting legal terms is typically part of account setup, not a specific step for each campaign launch.