¿Qué permite hacer a los anunciantes la interoperabilidad con identificadores de anuncios de terceros?

Interoperability with third-party ad IDs (like LiveRamp or The Trade Desk IDs) allows advertisers to expand the supply they can access and improve match rates. This is because these IDs act as a common identifier across various publishers and data providers, enabling advertisers to recognize and target their desired audiences more effectively across a broader range of inventory. Without this interoperability, advertisers would be limited to matching audiences only within platforms that use the same proprietary ID, significantly restricting reach and efficiency. "Permitir el uso de múltiples tipos de audiencia en un solo artículo de línea" is incorrect because while Amazon DSP supports multiple audience types, this is not directly tied to third-party ad ID interoperability. "Crea audiencias personalizadas con un solo clic" is incorrect because audience creation, while streamlined in DSPs, is a separate function from the interoperability of identifiers.