¿Qué pretende Amazon con sus políticas para anuncios? (Selecciona 2)

Amazon's ad policies aim to create a positive ecosystem for both customers and advertisers. Ensuring the customer experience is relevant and enjoyable is paramount; irrelevant or intrusive ads detract from the shopping experience, which Amazon wants to avoid. Simultaneously, Amazon wants to enable advertisers to communicate their message effectively. This means providing tools and guidelines that help advertisers reach their target audience with appropriate content, leading to successful campaigns. "Garantizar que los anuncios sean vistos por una amplia audiencia" is incorrect because while reach is a goal for advertisers, Amazon's policies prioritize relevant reach over simply broad reach. "Garantizar que los anuncios impulsen las compras con cada clic" is an unrealistic and unachievable expectation for any ad platform; ads aim to drive interest and consideration, not guarantee a purchase with every single click.