¿Qué representa el ASP (Potencial de Gasto Adicional) en Amazon DSP?

ASP (Additional Spend Potential) in Amazon DSP represents the incremental budget value that can be added to a campaign while still ensuring 100% delivery by the end of the advertising period. This metric helps advertisers understand how much more they can spend to maximize reach and performance without risking under-delivery. It's a forward-looking metric based on current pacing and available inventory. The incorrect options are: "The actual campaign spend to date" refers to the historical spend, not the potential for future incremental spending. "The projected spend for the next month" is a forecast for a specific future period, whereas ASP is about immediate incremental potential within the current campaign flight.