¿Qué se necesita para crear una audiencia similar en Mercado Ads?

To create a Lookalike Audience in Mercado Ads, you need an existing base audience (from a previous campaign) or a customer list (CRM). This base audience acts as a statistical model, allowing Mercado Ads' algorithms to identify new users with similar profiles and behaviors to your current customers. This leverages your first-party data to find potential buyers with a high probability of conversion. A vertical video is a creative format, not a requirement for audience creation. While social media interactions can inform audience segments on other platforms, Mercado Ads primarily uses its own ecosystem data and your provided customer lists for lookalikes. A minimum monthly budget is a campaign setting, not a prerequisite for defining the audience itself.