¿Qué se recomienda hacer antes de pasar de segmentación automática a person aliz ada?

Before transitioning from automatic to personalized targeting, it's crucial to wait 3 to 4 weeks, download reports, and analyze performance data. This timeframe allows the Mercado Ads algorithm to gather sufficient user behavior information. By reviewing these reports, advertisers can accurately identify which keywords drove actual conversions and which were inefficient, enabling them to configure personalized campaigns based on solid historical results rather than assumptions. This approach ensures the new strategy starts optimized, maximizing ROI by focusing on search terms proven profitable for the product. Launching a new campaign without prior data or simply consulting suggested keywords lacks the necessary performance insights. Raising CPC before launch doesn't address the need for data-driven personalization.