¿Qué se recomienda para campañas sin objetivo comercial específico?

For campaigns without a specific commercial objective, using a generic and attractive title is recommended. This approach broadens visibility, attracting a wider audience interested in the product category rather than a single offer. A title highlighting brand values or catalog variety encourages discovery and brand positioning (branding), making the ad relevant to diverse consumers in the exploration phase on Mercado Libre. Not launching the campaign is incorrect as it misses branding opportunities. Focusing on few keywords is too restrictive for broad awareness. Not using a logo or call to action hinders brand recognition and engagement.