¿Qué significa escalar una campaña sin foco?

Scaling a campaign without focus means increasing the budget without understanding performance signals. This often leads to inefficient resource allocation, as more money is spent on ads that haven't demonstrated healthy conversion or return on ad spend (ROAS). This practice overlooks algorithmic learning and user behavior data, incorrectly assuming that higher spending automatically leads to better results without first validating which segments, creatives, or products are truly performing within the Mercado Ads ecosystem. Reducing audience size, using one campaign for everything, or removing all filters are not direct definitions of scaling without focus, though they could be symptoms or poor strategies in other contexts.