¿Qué significa que una persona usuaria agregue un producto al carrito, pero no finalice la compra?

Adding a product to the cart without completing the purchase is a strong signal of purchase intent, especially when the campaign objective is conversion. This action indicates the user has moved past discovery and consideration, showing a clear interest in the product's features and price. For conversion-focused strategies, this behavior creates critical retargeting opportunities. The user is close to purchasing, and follow-up efforts can remind them of the product and address any final hesitations that prevented the immediate sale. The other options are incorrect because this action demonstrates more than just exploration; it's a concrete step towards a purchase. It's not necessarily a sign of low intent, nor does it automatically imply incorrect segmentation.