¿Qué solución de audiencia incluye audiencias basadas en visitantes activos del sitio web, clientes que forman parte de un programa de lealtad y clientes potenciales generados en los últimos 30 días?

Amazon Audiences include first-party segments derived from Amazon's vast customer data. This encompasses audiences based on active website visitors (retargeting), customers in loyalty programs (like Prime members), and recent leads (customers who have shown recent interest or engagement). These audiences leverage Amazon's direct customer relationships and extensive shopping and browsing data to provide highly relevant targeting options. Advertiser Audiences refer to segments created and uploaded by advertisers themselves, such as CRM lists. The Audience Planning Tool is a feature within Amazon DSP that helps advertisers discover and build audience segments, rather than being an audience solution itself.