¿Qué solución de medición de publicidad y análisis ayuda a proporcionar insights a los especialistas en marketing sobre cómo funcionan los canales de marketing no pertenecientes a Amazon en Amazon.com?

Amazon Attribution is the correct answer because it provides marketers with insights into how non-Amazon marketing channels (e.g., social media, search engines, display ads) drive traffic and sales on Amazon.com. It allows advertisers to measure the effectiveness of their off-Amazon campaigns by tracking clicks, impressions, and conversions, thus optimizing their overall marketing spend. Amazon Retail Analytics is incorrect because it focuses on sales and inventory data within Amazon, not external channel performance. Brand Metrics is incorrect because it offers insights into brand performance and customer engagement on Amazon, but doesn't specifically track off-Amazon channel effectiveness.