¿Qué soluciones de medición externas pueden estimar el impacto de diversas tácticas de marketing en las ventas y luego realizar una proyección del impacto de futuros conjuntos de tácticas?

Marketing Mix Models (MMM) are statistical analysis techniques that estimate the impact of various marketing inputs (e.g., advertising spend, promotions, pricing) on sales and other key performance indicators. They can then project the impact of future marketing strategies. Offline sales uplift measures the incremental sales generated by a marketing campaign in physical stores, but it doesn't offer predictive modeling for future tactics. Mobile Measurement Partners (MMP) primarily focus on tracking and attributing mobile app installs and in-app events, not comprehensive marketing mix analysis and future projections.