¿Qué soluciones de medición externas pueden identificar aumentos en las compras fuera de Amazon.com?

Offline sales lift studies are designed to measure the incremental sales generated in physical retail stores or other non-Amazon channels that can be attributed to Amazon Ads campaigns. This solution directly addresses the question of identifying increases in purchases outside of Amazon.com. Mobile Measurement Partners (MMPs) primarily focus on tracking in-app events and mobile web conversions, which are typically online activities. Location lift studies measure the increase in foot traffic to physical stores, but not necessarily the actual purchases made there.