¿Qué tipo de anunciantes pueden aprovechar Amazon DSP para las campañas de enlace interno?

Amazon DSP is primarily designed for advertisers who sell products or services on Amazon. This allows them to leverage Amazon's first-party data for targeting and drive traffic directly to their product listings or brand stores within the Amazon ecosystem (on-site campaigns). While Amazon DSP can be used for off-site campaigns by any advertiser, the question specifically asks about "on-site campaigns," which are most effectively utilized by those with a presence on Amazon. Advertisers with products or services not offered by Amazon, or those in categories Amazon doesn't have, would not benefit from on-site campaigns as they have no destination on Amazon for customers to convert. "Any advertiser" is too broad because the "on-site" constraint limits applicability.