¿Qué tipo de anuncio ayuda a impulsar el descubrimiento de marcas entre los clientes que buscan productos similares en los resultados de consultas de compra relevantes?

Sponsored Brands ads are designed to help customers discover brands by featuring a custom headline, brand logo, and multiple products. These ads appear prominently in shopping results, driving brand awareness and consideration among customers actively searching for relevant products. Sponsored Products ads focus on individual product listings and appear within search results and product detail pages, primarily driving sales for specific items. Sponsored Display ads are remarketing-focused, reaching audiences on and off Amazon based on shopping behaviors, aiming to re-engage interested customers rather than drive initial brand discovery in search results.