¿Qué tipo de contenido puede utilizarse para guiar a los clientes potenciales en la evaluación de las opciones de productos durante la fase de consideración?

Customer testimonials are effective during the consideration phase because they provide social proof and build trust. Potential customers are evaluating product options, and hearing positive experiences from existing users can validate a product's value and address concerns. Interactive surveys are more for discovery or engagement, not directly for product evaluation. Time-limited discounts are a conversion tactic for the purchase phase, not primarily for guiding product evaluation.