¿Qué tipo de estadísticas se consideran las estadísticas estándar del sector, como la tasa de clics, el retorno de la inversión publicitaria y la tasa de vistas de la página de información del producto?

Success metrics, like click-through rate (CTR), return on ad spend (ROAS), and product detail page view rate, are standard industry statistics used to evaluate the effectiveness and performance of advertising campaigns. They directly measure how well ads are achieving their objectives, such as driving engagement, sales, or product interest. Reach and frequency metrics focus on how many unique users see an ad and how often, which are important for brand awareness but don't directly measure campaign success in terms of engagement or sales. New-to-brand customer metrics are a specific type of success metric, but not the overarching category for all standard performance indicators.