¿Qué tipo de segmentación es ideal para empezar con Brand Ads?

Automatic segmentation is ideal for starting with Brand Ads because it leverages Mercado Libre's learning algorithms to identify the most relevant keywords based on user behavior and product category. By delegating initial management to the platform, the system automatically optimizes impressions in the most promising auctions, allowing the advertiser to collect valuable performance data without advanced technical knowledge. This approach reduces the learning curve and provides a solid foundation of real metrics that can later be used for more precise and profitable manual adjustments. Manual segmentation requires prior knowledge and data, contextual segmentation might be too broad initially, and segmentation by category, while useful, is less dynamic than automatic optimization for a new campaign.