¿Qué tipo de segmento de audiencia de Amazon debes utilizar cuando intentes impulsar las ventas de un nuevo producto?

In-market audiences are the most effective for driving sales of a new product because they consist of shoppers who have recently shown purchase intent for products within a specific category on Amazon. This indicates they are actively considering a purchase, making them highly receptive to new product introductions. Interest-based audiences are too broad; while they show interest in a category, they may not be actively shopping. Lifestyle audiences are also too general, grouping users based on broader characteristics rather than immediate purchase intent. Life event audiences target specific life stages, which might align with some product launches but are not universally applicable for driving sales of any new product like in-market audiences are.