¿Qué variable puede ayudarte a ganar más subastas si estás perdiendo imp res i ones?

To win more auctions when losing impressions, increasing the maximum CPC (Cost Per Click) is the most direct and effective variable. A higher maximum CPC signals to the auction system that you are willing to pay more for each click, making your ad more competitive against others. This increased bid helps your ad secure better positions in search results and product listings, thereby recovering lost impressions and improving visibility. While other factors like budget are important, directly adjusting the CPC maximum impacts your ad's ability to win auctions. Decreasing the daily budget or reducing available products would likely further decrease impressions. Changing the ad's logo affects creative appeal, not auction competitiveness.