¿Qué ventaja tienen las audiencias person aliz adas creadas a partir de una lista de usuarios (CRM)?

Custom audiences built from CRM lists allow advertisers to re-engage valuable, historical users. By uploading existing customer data, brands can target individuals who have previously interacted with them, enabling effective retention, loyalty, or cross-selling strategies within the Mercado Libre ecosystem. This optimizes ad spend by focusing on a segment with a significantly higher conversion probability compared to unknown users. Incorrect options: "Se basan en datos externos no verificados" (They are based on unverified external data) is incorrect because CRM data is internal and typically verified. "Son menos efectivas que las automáticas" (They are less effective than automatic ones) is incorrect; CRM-based audiences are often highly effective due to their relevance. "No se pueden escalar" (They cannot be scaled) is incorrect; while limited by the CRM list size, they can be scaled within that boundary and are highly valuable.