Quieres entender cómo tus clientes están buscando productos para comprar. El reporte de términos de búsqueda indica que la campaña de zapatos para correr de Sponsored Products tiene una tasa de clics del 10%. ¿Cómo interpretas esta información?

A Click-Through Rate (CTR) of 10% indicates that for every 100 times your ad was shown (impressions), it received 10 clicks. This is a strong indicator that customers are seeing your ad and finding it relevant enough to click on. A high CTR suggests that your ad copy and product image are appealing and effectively capturing customer interest based on their search queries. The option "La campaña finalizó" (The campaign ended) is incorrect because a 10% CTR is an active performance metric, not an indication of campaign status. The option "Los clientes no ven el anuncio" (Customers do not see the ad) is incorrect because a CTR inherently requires impressions (customers seeing the ad) to be calculated. If customers weren't seeing the ad, the CTR would be 0% or undefined.