Quieres entender el costo de los productos anunciados. El reporte de términos de búsqueda indica que las búsquedas de “perfumes de mujer” tienen una tasa de clics de apenas el 5%. ¿Cuál de las siguientes estadísticas deberías analizar para ayudar a entender el costo de la publicidad?

ACOS (Advertising Cost of Sales) is the most relevant metric here because it directly measures the efficiency of your ad spend by showing the percentage of sales that came from advertising. A low click-through rate (CTR) for "perfumes de mujer" suggests that while people are seeing your ads, they aren't clicking often. ACOS will help you understand if the clicks you are getting are converting into profitable sales, despite the low CTR. If your ACOS is high for this term, it means you're spending a lot to generate a small amount of sales, indicating an inefficient campaign. Budget and Investment are incorrect because they represent the total amount allocated or spent, but don't directly indicate the cost-effectiveness or profitability of the advertising relative to sales.