Ralf quiere poner en marcha una campaña de embudo de ventas completo mediante Amazon DSP. Está planeando poner en marcha una campaña de video centrada en impulsar el alcance y una campaña de display que vuelva a segmentar ASIN para impulsar las conversiones. ¿Qué tipo de campaña le recomendarías para seguir apoyando esta estrategia?

The correct answer is a display campaign using lifestyle and in-market audiences to drive brand consideration because Ralf is already using video for reach and display for retargeting conversions. To complete a full-funnel strategy, he needs a campaign focused on the consideration stage. Lifestyle and in-market audiences are ideal for reaching potential customers who have shown interest in related products or categories but haven't yet viewed his specific ASINs, effectively driving consideration. A display campaign using remarketing audiences for product page views would be redundant with his existing retargeting efforts for conversions. A display campaign using demographic audiences would be too broad for the consideration stage, which typically targets more qualified prospects than initial reach campaigns.