Reid quiere revisar el desempeño de su campaña con respecto a un objetivo de reconocimiento. ¿Cuál de estas estadísticas será más relevante para él? (Selecciona 2)

For brand awareness campaigns, "Impressions served" is crucial because it directly measures how many times the ad was displayed, indicating the potential reach and visibility of the brand. "Click-through rate" (CTR) is also highly relevant as it shows the percentage of people who saw the ad and were interested enough to click on it, reflecting engagement and the ad's ability to capture attention. "Add to cart" is a metric for conversion-focused campaigns, not brand awareness. "Brand halo" is a broader, qualitative concept related to a brand's overall positive perception, not a direct performance metric for a specific campaign.