Ryan puso en marcha campañas de video de Sponsored Brands y le gustaría que sus anuncios aparecieran en las consultas de búsqueda de compras relevantes. ¿Cuáles de las siguientes opciones podría usar Ryan?

Ryan should use manual keyword and product targeting. Manual targeting allows him to precisely select specific keywords and products relevant to his Sponsored Brands video ads, ensuring they appear for pertinent shopping search queries. Automatic targeting, while useful for discovery, relies on Amazon's system to match ads to queries, which might not always align with Ryan's specific relevance goals. Audience insights are valuable for understanding customer demographics and interests but do not directly control where ads appear in search results.