Según las políticas de campaña de anuncios patrocinados, ¿qué deben incluir las afirmaciones comparativas?

Comparative claims in sponsored ads must include a citation from an independent source to ensure accuracy and prevent misleading consumers. This policy ensures that any claims comparing the advertised product to competitors are verifiable and not solely based on the advertiser's subjective opinion. A detailed customer survey or a relevant statistical study, while potentially useful for internal analysis or general marketing, do not inherently provide the independent, third-party verification required for comparative claims in advertising policies. The key is the independence and verifiability of the source.