Selecciona tres respuestas. Selecciona las soluciones de audiencia de Amazon disponibles para los anuncios de video activados por Amazon DSP.

Amazon DSP offers several audience solutions for video ads. "Audiencias de Amazon" (Amazon Audiences) are pre-built segments based on Amazon's vast shopping and streaming data, allowing advertisers to reach relevant consumers. "Advertiser Audiences" (Advertiser Audiences) enable advertisers to use their own first-party data (e.g., customer lists) for retargeting or lookalike modeling, providing highly customized targeting. "Insights de audiencias" (Audience Insights) is a tool within Amazon DSP that helps advertisers understand their target audience better, informing strategy and creative development, and can be used to refine audience selection. Keyword targeting is a common method in search advertising but is not a primary audience solution for video ads activated by Amazon DSP, which focuses more on behavioral and demographic segmentation.