Selecciona una respuesta. Acabas de concluir tu campaña publicitaria de Streaming TV de tu marca de velas. Te gustaría establecer un estudio en el Panel de comprador de Amazon para medir el impacto de tus esfuerzos de marketing. En específico, quieres entender las actitudes y preferencias de tu audiencia. Puedes hacerlo usando:

Amazon Brand Lift is the correct choice because it directly measures the impact of advertising on brand metrics like awareness, perception, and purchase intent. This is achieved through surveys presented to exposed and control groups, providing insights into audience attitudes and preferences after seeing your ads. Amazon Marketing Cloud (AMC) is a clean room solution for advanced analytics and custom reporting, not direct brand perception measurement. Amazon Attribution tracks how different marketing channels contribute to sales, focusing on conversion paths rather than brand sentiment. AdTech Suite is a general term for advertising technology and not a specific Amazon product for brand lift studies.