Selecciona una respuesta. Deseas comprender el impacto de la actividad de compra y las ventas en Amazon desde tus canales de marketing no pertenecientes a Amazon (es decir, búsqueda, redes sociales, etc.). ¿Cuál de las siguientes opciones usarías?

Amazon Attribution is the correct choice because it provides measurable insights into how non-Amazon marketing channels (like search and social media) drive sales and activity on Amazon. It helps advertisers understand the effectiveness of their campaigns outside of Amazon by tracking clicks, impressions, and conversions. Keyword and targeting reports focus on performance within Amazon Ads campaigns. Geographic insights provide data on audience location, not cross-channel performance. Amazon Marketing Cloud is a clean room solution for advanced analytics and audience building, but Amazon Attribution is the direct tool for measuring the impact of external marketing efforts on Amazon sales.