Selecciona una respuesta. Estás planeando tu campaña de anuncio de video en línea. Te gustaría realizar una medición holística del proceso de compra a través de video, audio, display y anuncios patrocinados. ¿Qué solución de medición podrías usar?

Amazon Marketing Cloud (AMC) is the correct solution because it allows advertisers to perform holistic, custom analyses across various Amazon Advertising signals (video, audio, display, sponsored ads) and their own datasets. This enables a comprehensive understanding of the customer journey and the impact of different touchpoints. Amazon Attribution measures the impact of non-Amazon advertising channels on Amazon sales, not a holistic view across all Amazon ad types. Brand Lift measures the impact of campaigns on brand perception, not the entire purchase path. AdTech Suite is a broad term and not a specific Amazon measurement solution for this purpose.