Selecciona una respuesta. Estás planificando tu estrategia de marketing para tu campaña de anuncios de video en línea. Te gustaría activar contra audiencias de estilo de vida, en el mercado interno o audiencias similares, ¿qué solución de audiencia de Amazon DSP usarías para acceder a esos segmentos de audiencia?

Amazon Audiences is the correct choice because it directly provides access to Amazon's proprietary audience segments, including lifestyle, in-market, and lookalike audiences. These segments are built from Amazon's vast first-party data, making them highly effective for targeting specific consumer behaviors and interests. Amazon Ad Tag is incorrect because it's a pixel used for tracking and retargeting, not for accessing predefined audience segments. Audience Planning is a broader strategic process, not a specific tool for audience activation. Overlap Reports are analytical tools used to understand audience commonalities, not to activate audiences for targeting.