Selecciona una respuesta. ¿Qué solución de medición puedes utilizar para medir el impacto de los anuncios de Streaming TV?

Amazon Marketing Cloud (AMC) is the correct solution because it provides a secure, cloud-based clean room environment where advertisers can perform custom analytics on their own signals combined with Amazon Ads signals. This allows for advanced measurement of Streaming TV ads, including multi-touch attribution, audience insights, and campaign effectiveness across various touchpoints, which goes beyond standard reporting. Segmentation and keyword reports are primarily for search and display campaigns and don't offer the comprehensive, cross-channel measurement capabilities needed for Streaming TV ads. Optimization resources are tools and strategies to improve campaign performance, not a measurement solution itself. Amazon Advertising console reports offer standard metrics but lack the deep, customizable insights and cross-signal analysis that AMC provides for complex measurement scenarios like Streaming TV.