Selecciona una respuesta. ¿Qué solución de medición puedes utilizar para obtener insights sobre cómo los canales de marketing no pertenecientes a Amazon afectan la actividad de compra y las ventas en la tienda de Amazon?

Amazon Attribution is the correct solution because it provides insights into how non-Amazon marketing channels (like social media, search engines, or display ads) influence shopping activity and sales on Amazon. It helps advertisers understand the effectiveness of their off-Amazon campaigns by tracking clicks and conversions that lead to Amazon product pages. Video Creative Builder is incorrect because it's a tool for creating video ads, not for measuring cross-channel attribution. Keyword and Targeting Reports are incorrect as they focus on performance within Amazon Ads campaigns, specifically keyword and targeting effectiveness, not external channel impact. Amazon Advertising Console Reports are too broad; while they offer various performance metrics, they don't specifically provide the detailed cross-channel attribution data that Amazon Attribution does for off-Amazon marketing efforts.