Si Brand Analytics revela un alto percentil en Awareness pero uno bajo en Consideration, ¿cuáles son las acciones y tipos de anuncios re come n dados para fortalecer específicamente la etapa de Consideration?

When Brand Analytics shows high Awareness but low Consideration, the goal is to convert brand recognition into active interest. Solutions like Dynamic Creative Ads (DCA) or Brand Ads with a Consideration objective are ideal because they drive qualified traffic directly to product pages or official stores. These ad types highlight product benefits and differentiators, bridging the gap between knowing a brand and actively evaluating its offerings. This strategy leverages existing awareness to deepen user engagement with the product catalog, increasing the likelihood of conversion. Incorrect options: Increasing spend on Product Ads for first-position search results focuses on conversion, not consideration. Investing more in Display & Video Ads for broad audiences is better for awareness. Increasing purchase frequency of recurring customers is a retention strategy, not consideration.