Si el objetivo comercial de Iris es impulsar el tráfico a la página de información del producto, ¿qué estadísticas publicitarias le ayudarán a medir el desempeño?

Vistas de página de información del producto" directly measures how many times customers viewed the product detail page after clicking an ad, aligning perfectly with Iris's goal of driving traffic to that specific page. While "Impresiones" (impressions) indicate ad visibility, they don't confirm engagement or traffic to the product page. "Tasa de clics" (click-through rate) shows the percentage of people who clicked the ad, but doesn't guarantee they landed on or viewed the product detail page, as some clicks might not fully load or could be accidental. Therefore, product detail page views are the most accurate metric for this objective.