Si los ASIN no están impulsando las ventas en una campaña, ¿qué vería un anunciante en el reporte de productos publicitarios?

If ASINs are not driving sales in a campaign, an advertiser would see a high ACOS (Advertising Cost of Sale). A high ACOS indicates that the advertising spend is disproportionately high compared to the revenue generated by those ads. In this scenario, if the ASINs aren't selling, the revenue will be low or zero, while advertising costs continue to accrue, leading to a high ACOS. A low ACOS would imply efficient spending and good sales, which contradicts the premise of ASINs not driving sales. "None of the above" is incorrect because a high ACOS directly reflects this problem.