Si pusiste en marcha varias campañas de Amazon DSP y anuncios patrocinados y llegaste a audiencias similares, ¿qué consulta puede ayudarte a entender las rutas de conversión de tus clientes que tienen la tasa de conversión más alta?

El camino a la conversión por grupos de campaña" (Path to conversion by campaign groups) is the correct answer because it directly analyzes the sequence of interactions customers have with different campaigns (including both Amazon DSP and Sponsored Ads) leading to a conversion. This query helps identify which campaign combinations or sequences are most effective, revealing the highest converting paths. "El análisis de superposición de audiencias" (Audience overlap analysis) would show how much your campaigns share the same audience but wouldn't detail the conversion paths. "La superposición de Sponsored Products y Display de DSP" (Sponsored Products and DSP Display overlap) is a specific type of audience overlap analysis, focusing only on two ad types, and similarly wouldn't provide conversion path insights.