Si tus anuncios son pujas ganadoras, ¿qué estadística publicitaria mostrará los resultados?

If your ads are winning bids, the "Impressions" metric will show the results. An impression is counted every time your ad is displayed to a shopper, regardless of whether they click on it. Winning a bid means your ad was eligible to be shown, and impressions confirm that it was indeed displayed. "Clicks" would only show if shoppers interacted with your ad after it was displayed. "Click-through rate" (CTR) is a ratio of clicks to impressions, so you need impressions first to calculate it. Therefore, impressions are the direct result of winning bids and having your ad shown.