Si un anunciante tiene un objetivo comercial de crear conciencia de marca, ¿qué métrica publicitaria le ayudará a medir el desempeño?

Nuevo de la marca" (New-to-brand) is the most relevant metric for measuring brand awareness because it directly indicates how many purchases are made by customers who haven't previously bought from the brand on Amazon within a specific timeframe (typically 12 months). This metric helps advertisers understand their success in reaching new customers and expanding their brand's reach. "Vistas de página de información del producto" (Product detail page views) measures interest but doesn't confirm a purchase or new customer acquisition, so it's less direct for awareness. "Tasa de conversión" (Conversion rate) measures the efficiency of turning clicks into sales, but it doesn't differentiate between new and existing customers, making it less suitable for assessing brand awareness specifically.