Sports Lab desea mostrar su anuncio a los compradores que ven las páginas de información de productos similares a los tuyos.

The correct answer is "sustitución" (substitution). This targeting strategy allows advertisers to show their ads to customers who are viewing product detail pages for products that are similar to, or could be substituted for, their own. This is effective for capturing demand from shoppers actively considering competing or comparable items. "Coincidencia lejana" (loose match) and "coincidencia cercana" (close match) are typically terms used in keyword targeting, referring to how broadly or narrowly keywords are matched to search queries, not to product page targeting. "Complementos" (complements) refers to products that are often purchased together, not products that can replace each other.