Sports Lab quiere aumentar las ventas generales. Utilizarán ____________ para anunciar su producto más vendido y ____________ para impulsar el tráfico a todo su catálogo de productos.

Sponsored Products are ideal for advertising individual products, like Sports Lab's best-seller, as they appear on product detail pages and search results, directly driving sales for specific items. Sponsored Brands, conversely, are designed to promote a brand's entire catalog or a custom selection of products. They appear prominently at the top of search results, increasing brand visibility and directing shoppers to a custom landing page or Store, which effectively drives traffic to a broader range of products. Using Sponsored Brands for individual products would be less efficient than Sponsored Products, and using Sponsored Products for an entire catalog would be cumbersome and less effective than Sponsored Brands.